Brand Creation
I can build brands from the inside out, shaping identity through design, tone, and emotionally resonant storytelling. My process begins with understanding the core ethos of a project: its values, audience, and purpose. From there, I craft visual systems, voice guidelines, and creative assets that feel cohesive, credible, and alive across every touchpoint. Whether developing a brand from scratch or refining an existing identity, I focus on clarity, adaptability, and cultural relevance. I believe great branding isn’t just about how something looks , it’s about how it feels, how it speaks, and how it connects.
Brand: HollowTone Records
For Hollowtone Records, I developed a full-spectrum brand identity that reflects the label’s ethos: raw, cinematic, and emotionally charged. I crafted a voice and tone that balances poetic introspection with underground grit, designed to resonate with artists and listeners seeking authenticity over polish. The visual identity, including logo and typography, draws from analogue textures and minimalist geometry, evoking both nostalgia and edge. I designed and optimised the website to serve as a discovery platform and creative showcase, with intuitive navigation and immersive storytelling. From brand strategy to digital execution.
Brand: Mercy Motel
Mercy Motel is more than a music project, it’s a sanctuary for survival, storytelling, and sonic experimentation. I built its brand identity to reflect that duality: intimate yet expansive, fragile yet defiant. The logo is minimal and symbolic, echoing themes of transience and transformation. The voice and tone are rooted in emotional honesty. Poetic, raw, and quietly powerful, speaking to those who’ve lived through rupture and are rebuilding with grace. Across social platforms, I’ve shaped a visual and narrative language that invites connection without spectacle: textured imagery, lyric fragments, and behind-the-scenes glimpses into the creative process. Every element from typography to metadata is designed to honour the listener’s experience and the artist’s truth. Mercy Motel isn’t just a brand; it’s a refuge, a reckoning, and a reminder that beauty can rise from brokenness.
